Poster, ’Follow me!’, November 1914, Kealey, E J (1914– ), Parliamentary Recruiting Committee, Hill, Siffken & Co. (L.P.A. Ltd.), United Kingdom. Gift of Department of Defence, 1919. Te Papa

Marketing and online presence 

How can I profile my organisation on promotes and showcases the collections of museums and galleries across the country. The website provides useful information to the public about what museums there are in different regions and gives museums the opportunity to display their collections online. Joining NZMuseums is a great way to promote your organisation and make your collection accessible to the public.

To become a member of NZMuseums,contact us torequest a user name and password.


Collections online

The 2010 Museums Aotearoa conference was held in New Plymouth 14-16 April. As part of the Professional Development Day on the 14 April Te Papa facilitated a session called Collections online. The session explored case studies from five different sized museums and art galleries and other tools that can be used to get your collections online.

Developing an online presence

E-strategy guide

A website designed to help your non-profit organisation create its own useful presence on the web and make the most of ICT (information and communications technology).

Learning For Sustainability

A website including topics on capacity building, networking, dialogue and evaluation. A separate section links to key manuals and guides on the Internet for facilitating participation and engagement.

  • Learning for Sustainability

Tourism with Integrity

Best practice strategies for cultural and heritage organisations in the tourism sector.

  • Tourism with integrity - Collections Australia Network (Australia)

Key Tourism Statistics

Social media workshop presentations


Strategies and planning

How to maximise your online presence: determining your audience, online and web checklist for your organisation and tips for assessing your current online and web presence.

Marketing plan

Developing a marketing plan - He Rauemi Resource Guide (PDF, 1.21MB)

Marketing plan - Module 1: Governance, management and planning (PDF, 177kB)

 Template and sample - Marketing plan (DOC, 62kB)

Market research

Know your visitors - He Rauemi Resource Guide (PDF, 1.74MB)

Visitor numbers

Tracking accurate visiting and user patterns can assist with planning and to demonstrate the level of public interest and use.

Introduction to visitor surveys - He Rauemi Resource Guide (PDF, 1.06MB) 


Advertising and publicity

Visitors should know when the museum is open, gain some sense of what they will experience and are confident that the information provided is current.

Working with the media - He Rauemi Resource Guide (PDF, 941kB)