Fact Sheet 22: Framework - Developing a visitor research project plan
This is a framework for drawing up a research project plan.
Framework – Developing a visitor research project plan (DOC, 41.5kB)
Fact Sheet 23: Sample - Visitor survey
This questionnaire is based on a sample museum survey from The Marketing Mix by Sharron Dickman. Adapt it to suit the information you wish to gather.
Sample - Visitor survey (DOC, 58kB)