Make a focal point 

A focal point is important to sustain the viewer’s interest. Look at these photographs and ask yourself: where does the photographer want my eye to settle? Where is the central point of interest? 

Subject is not the focal point
Hungry seagull, Norm Heke, 2010.
Hungry seagull, Norm Heke, 2010.

Subject is in the focal point
Hungry seagull, Norm Heke, 2010.
Hungry seagull, Norm Heke, 2010.

See how Brake has used focal points in these two images:

 

Sanzen-in Temple near Kyoto. Taken for a series on Japan for 'Life' circa 1963, Brake, Brian (1927–1988), Japan. Gift of Wai Man Lau, 2010. Te Papa
Sanzen-in Temple near Kyoto. Taken for a series on Japan for 'Life' circa 1963, Brake, Brian (1927–1988), Japan. Gift of Wai Man Lau, 2010. Te Papa
India Series: Cachewire 1960 s, Brake, Brian (1927–1988), India. Gift of Mr Raymond Wai-Man Lau, 2001. Te Papa
India Series: Cachewire 1960 s, Brake, Brian (1927–1988), India. Gift of Mr Raymond Wai-Man Lau, 2001. Te Papa