Marketing and online presence 

Poster, 'Follow me!' November 1914, Kealey, E J (1914– ), Parliamentary Recruiting Committee, Hill, Siffken & Co. (L.P.A. Ltd.), United Kingdom. Gift of Department of Defence, 1919. Te Papa
Poster, 'Follow me!' November 1914, Kealey, E J (1914– ), Parliamentary Recruiting Committee, Hill, Siffken & Co. (L.P.A. Ltd.), United Kingdom. Gift of Department of Defence, 1919. Te Papa

Developing an online presence

Strategies and planning

Social media resources

NZMuseums

NZMuseums promotes and showcases the collections of museums and galleries across the country. The website provides useful information to the public about what museums there are in different regions and gives museums the opportunity to display their collections online. Joining NZMuseums is a great way to promote your organisation and make your collection accessible to the public.

Marketing

Strategies and planning

Developing a marketing plan - He Rauemi Resource Guide (PDF, 1.21MB)

Marketing plan - Module 1: Governance, management and planning (PDF, 177kB)

Template and sample - Marketing plan (DOC, 62kB)

Market research

Know your visitors - He Rauemi Resource Guide (PDF, 1.74MB)

Visitor numbers

Tracking accurate visiting and user patterns can assist with planning and to demonstrate the level of public interest and use.

Introduction to visitor surveys - He Rauemi Resource Guide (PDF, 1.06MB)  

Advertising and publicity

Visitors should know when the museum is open, gain some sense of what they will experience and are confident that the information provided is current.

Working with the media - He Rauemi Resource Guide (PDF, 941kB)