The posters needed to appeal to the patriotic spirit of Americans because unlike British rationing, the government wished Americans to restrict their diets voluntarily.
In this example, mounted American troops carry their national flag against a dramatic sunset backdrop. The artist’s choice of background is incredibly patriotic, calling all Americans to prevent food waste to support the war effort.
Poster, ‘Food is Ammunition’, circa 1918, United States, by John Sheridan, Heywood Strasser & Voigt Litho. Co., United States Food Administration. Gift of Department of Defence, 1919. Te Papa (GH016564)