Corporate partnershipsHononga kaipakihi

Align your brand with Te Papa and enjoy an exclusive relationship with Aotearoa's globally-loved national museum.

Te Papa is Aotearoa New Zealand’s much loved national museum and Wellington’s #1 tourism attraction*, with over 34 million visits since our opening in 1998. We are a Tiriti-based museum and the kaitiaki of the nation’s taonga; sharing history, culture, creativity and nature from our unique place in the world. We are proud to have 91% brand awareness in New Zealand*. 

*(Source: Kantar Public, September 2023) 

Te Papa’s Strategy, Te Rautaki o Te Papa, centers around three pillars: 

  1. Hāpai ahurea – Upholding the mana of all cultures and communities  

  2. Turangawaewae – Strengthening New Zealanders’ sense of belonging and identity 

  3. Papatuānuku – Empowering New Zealanders to care for, protect and restore Aotearoa’s environment and biodiversity.

Corporate Partnership Opportunities

We love to work with like-minded organisations who share common values around educating New Zealanders and contributing to research into the planet’s most relevant and pressing issues. Enjoy exclusive opportunities to engage your staff and clients through behind the scenes access to Te Papa, its curators, researchers and communities. 

Corporate Memberships 

Corporate Memberships are an exceptional entry opportunity to achieve corporate association with Te Papa, support our kaupapa and enjoy a range of exciting partnership benefits, including: 

  • Strategic brand alignment with Te Papa and promotion on our channels 

  • Entertain your clients at invitation-only exhibition openings, sneak-peek previews and other exciting events 

  • Access bespoke and exclusive back-of-house activities 

  • Plus, much more 

Exhibition Partnership

Align your brand with one of Te Papa's world-leading and highly popular exhibitions across a range of topics such as history, art, nature and culture. Our Partnerships team works closely with you to maximise and activate exhibition partnership opportunities, enhancing your brand profile through an integrated marketing and communications strategy. Exhibition Partners receive a tailored benefits package, including: 

  • Your brand featured front-and-centre at VIP Te Papa programming and events; co-host, secure naming rights, or give opening remarks at official events or functions 

  • Your organisation’s thought-leadership aligned with relevant exhibition themes and world issues; for example climate change, history or culture 

  • Your logo featured on exhibition collateral and marketing; webpages, billboards and other public promotional channels 

  • Access to diversified and memorable hosting opportunities for your key clients and stakeholders, or support employee engagement via complimentary tickets to exhibitions 

  • Plus, much more 

Strategic and Long-Term Partnership 

Strategic Partnerships are long-term, bespoke partnerships that are mutually beneficial and designed to achieve common business objectives, maximise investment and generate unique value. In addition to Corporate Membership and Exhibition Partner benefits, Strategic Partnership benefits could include: 

  • Brand visibility and profiling across your target audiences or segments, leverage Te Papa’s extensive marketing, visitor engagement and public relations  

  • Bespoke events and activations within Te Papa’s numerous spaces; for example executing marketing activations, or offering your staff an exciting end of year celebration event, or hosting a table of key stakeholders at our annual gala event as a business development tool 

  • Experience one-of-a-kind access to events, programmes and behind the scenes activity with Te Papa staff, venues or our collections 

Interested in partnering with us?

Te Papa is grateful for the support of our Current partners

Individual and Philanthropic Giving  

There are many ways to join Te Papa’s vibrant community of supporters as an individual donor.  

Te Papa Foundation’s Annual Giving programme starts at just $10 a week, and offers popular benefits designed to bring you closer to the museum, its collections, and staff. The Foundation also runs fundraising campaigns for ambitious projects and acquisitions, and hosts an annual gala event. All donations over $5 are tax-deductible.  

Whether you’d like to leave a transformational gift in your estate plans or make a one-off donation (or anything in between!) we’d love to have you involved. Find out more about giving to Te Papa Foundation via the link below.

Te Papa Foundation Spring Soirée, featuring Michael Parekōwhai's He Kōrero Pūrākau mō te Awanui o te Motu: Story of a New Zealand River. Photo by Nick Grobler. Te Papa

Bug Lab | Te Aitanga-a-Pepeke, 2016. Photo by Michael O'Neill. Te Papa

Installation Top16 by Janet Lilo, 2019. Photo by Johnny Hendrikus. Te Papa

Installation Top16 by Janet Lilo, 2019. Photo by Johnny Hendrikus. Te Papa