Free museum entry for New Zealanders and people living in New Zealand

Trade: Work with us

Whether you're a travel agent, tour operator, or another industry professional, we’re keen to work with partners to provide exceptional experiences and share extraordinary stories of Aotearoa New Zealand with our manuhiri.

Why partner with Te Papa?

As New Zealand’s national museum, Te Papa has something for everyone, from precious Māori and Pacific treasures to the colossal squid, and the national art collection. Our diverse range of permanent, temporary, and touring exhibitions offers your clients the perfect introduction to Aotearoa New Zealand’s unique natural environment and the opportunity to engage with our history, art, and culture in a meaningful way. Te Papa is TripAdvisor’s top-rated attraction in Aotearoa New Zealand and the South Pacific and is also proudly Qualmark Gold accredited.

By partnering with us, you’ll have access to:

  • Exclusive rates – Special rates for trade partners on international visitor entry tickets, group tours, and private experiences.

  • Special events – From exclusive after-hours events to unique learning programs, we offer access to incredible experiences that your clients will love.

  • VIP tour options – Specialised itineraries and custom tour packages to meet the specific needs of your clients.

  • Personalised support – Our dedicated Tours team is here to assist with booking, planning, and ensuring your clients have an unforgettable experience.

  • Support Aotearoa New Zealand’s national museum – Te Papa must raise $30 million each year. By partnering with us, you and your clients are also supporting the preservation of taonga from Aotearoa New Zealand and the Pacific Islands.

How to Become a Trade Partner

Whether you're a travel agent, tour operator, or another tourism industry professional, becoming a Te Papa travel trade partner is simple. We welcome partnerships that uphold the mana of all cultures and encourage manuhiri to care for, protect, and our environment and unique biodiversity.

Here’s how to get started:

  1. Email us

    Email us at trade@tepapa.govt.nz. We will ask for some details about your business and how you plan to promote Te Papa experiences.

  2. We review your application 

    Once we have your information, our team will review your details and advise on your eligibility within 7 days. We’ll endeavour to contact you within that time with any questions or feedback on your application.

  3. Full access for accredited partners

    Upon approval, you’ll be set up as an accredited trade partner and can gain full access to our trade partner resources. You’ll be able to access trade rates, promotional material, and begin booking tours right away.

Our Commitment to You

We are committed to manaakitanga – we nurture the health, mana, and wellbeing of our house and the people in it and extend this to all our manuhiri and partners. We are committed to providing exceptional service and support to you and your clients, every step of the way. Whether you need help organising group tours, planning a bespoke experience, or marketing Te Papa, our team is here to support you. 

Ready to Get Started?

Contact our trade team at  trade@tepapa.govt.nz.

Te Papa from waterfront, 2008. Photo by Te Papa Imaging. Te Papa (106995)