Free museum entry for New Zealanders and people living in New Zealand
Open every day 10am-6pm
(except Christmas Day)
Free museum entry for New Zealanders and people living in New Zealand
Explore research and resources about usage and presentation of te reo Māori across various cultural websites, exploring access to and consumption of museum content by Pacific Peoples, and the Audience Impact Model (AIM) evaluation framework developed by Te Papa.
In 2023, three organisations from the national cultural sector wanted to research how to plan and improve the usage and presentation of te reo Māori across each of the organisations' websites.
In 2022, Te Papa commissioned Matada Research Group Ltd to address the gap in research by engaging in an exploration of how actual and potential Pacific audiences view museums.
The Audience Impact Model (AIM) is an evaluation framework developed by the Museum of New Zealand Te Papa Tongarewa created out of a desire to look past typical “vanity metrics” like simple door counts or page views, and find a more meaningful way to measure how an institution's exhibitions, programming, and digital experiences actually affect people.
