Sites & Screens: Perspectives on Physical and Digital AudiencesNgā Pae me ngā Mata: He Tirohanga ki ngā Minenga ā-Tinana, ā-Matihiko
Join Te Papa, University of Canberra and University of Queensland at the Visitor Research Forum to discuss the latest in visitor research and evaluation.
Date: 7 March 2025
Location: Museum of New Zealand Te Papa Tongarewa, Wellington, Aotearoa New Zealand
This event aims to bring together industry and academic thought leaders working and researching in the area of Visitor Research across Australasia and the World. This year’s theme, Sites and Screens: Perspectives on Physical and Digital Audiences invites a rich exchange on the latest developments, trends, and challenges shaping our field.
Full programme
Ngā Pae me ngā Mata: He Tirohanga ki ngā Minenga ā-Tinana, ā-Matihiko
Sites & Screens: Perspectives on Physical and Digital Audiences
8.30: Arrival and registration
9.30: Igniting Customer Focus: Reflections and Lessons from 5 Years of Visitor Insights at MOTAT – Sally Manuireva, Museum of Transport And Technology, Auckland
10.00: Growth In Digital Audiences: Opportunities for the Physcal and Digital Museum Experience – Abbie McPhie, National Museum of Australia
10.30: Paramanawa | Morning Tea
11.00: The Future of Visitor Studies: Developing a Community of Reflective Practice for Transformative Impact – Prof. Lee Davidson, Victoria University of Wellington
11.30: Qualitative to Quantitative: Using AI to Unlock Insight From Visitor Freeform Feedback – Angie Judge, Dexibit
12.00: How Performance Tools Can Help You Understand Your Digital Audience? – Lana Gibson, Lanalytics
12.30: Tina | Lunch
13.15: Think Digital: A Digital Self-Assessment Tool for GLAM – Dr. Lynda Kelly, LyndaKellyNetworks
13.45: How To Get Better When You're Already Pretty Good: How Applying Quality Research can Directly improve Visitation – Garry Watson and José Robertson, National Capital Educational Tourism Project
14.15: Meeting Audience Needs: How Te Papa Uses the Audience Impact Model – Paweł Banaś, Te Papa Tongarewa
14.45: The Digital Museum: The Hidden, Active, Visitors to Te Papa – Adrian Kingston, Te Papa Tongarewa
15.15: Paramanawa | Afternoon Tea
15.30: Understanding Audiences: Unpacking Insights, Technology, and Evolving Engagement – Panel Discussion
16.15: Closing Remarks – Prof. Naomi Dale, University of Caberra and Dr. Samuele De Stefani, Te Papa Tongarewa
Download the full programme
Visitor Research Forum programme (2.40 MB)
If you have any questions, please do not hesitate to contact Naomi Dale Naomi.Dale@canberra.edu.au or Pawel Banas Pawel.Banas@tepapa.govt.nz.