Marketing, visitor research, and museum evaluation
Kimihia, rangahaua ngā whikawhika o Te Papa

Increase your museum’s reach with strategic, and cost-effective, marketing and communications.

Strategies and planning

Marketing is an essential part of how museums, galleries, and other culture and heritage organisations operate. This guide, from National Services Te Paerangi, suggests some simple, practical steps that can be applied to define your marketing strategy and produce effective marketing campaigns.

Market research

Do you know who comes to your museum and why? Do you know who doesn’t come to your museum and why? Knowing your visitors is an essential part of building your audience and planning your services. This guide, from National Services Te Paerangi, will help you get started with visitor research.

Visitor numbers

How do you conduct a survey to find out more about your visitors? How do you process and present the results? This guide, from National Services Te Paerangi, introduces you to visitor surveys – a vital research tool for your museum’s planning and operations.

Publicity

Museums can and do make news. Culture makes good copy! National newspapers, prime-time television, and periodicals regularly cover major museum and art-related events. This guide, from National Services Te Paerangi, will help you work with the media.

Evaluate your museum with the New Zealand Museums Standards Scheme

Reach new levels of professionalism with the New Zealand Museums Standards Scheme and determine whether your museum is reaching its target audience. See where your museum, gallery, or iwiiwi tribal organisation is doing well, and where it may need improvement.

New Zealand Museums Standards Scheme

Poster, ’Follow me!’, November 1914, United Kingdom, by E J Kealey, Parliamentary Recruiting Committee, Hill, Siffken & Co. (L.P.A. Ltd.). Gift of Department of Defence, 1919. Te Papa (GH016317)

Caption

Poster, ’Follow me!’, November 1914, United Kingdom, by E J Kealey, Parliamentary Recruiting Committee, Hill, Siffken & Co. (L.P.A. Ltd.). Gift of Department of Defence, 1919. Te Papa (GH016317)